Privacy Policy

Effective Date: 12/08/2024

Welcome to ElderTrace

This Privacy Policy explains how ElderTrace ("we", "our", or "us") collects, uses, and protects your personal data when you use our website elder-trace.co.uk and our services (collectively, the "Service"). We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

Personal Data

We collect personal data that you provide to us, including:

  • Identity Data: name, date of birth
  • Contact Data: email address, telephone number, postal address
  • Profile Data: username, password, preferences
  • Health Data: medical conditions, medications, allergies (for wearers of our bands)

Location Data

We collect location data (longitude and latitude coordinates) when a band is scanned to facilitate the safe return of the wearer. This data is stored for 90 days and is only shared with the designated caregiver or loved one.

Financial Data

Payment information is processed by our third-party payment processor, Stripe. We do not store your full payment card details.

Technical Data

When you access our Service, we may automatically collect technical data including your IP address, browser type and version, time zone setting, operating system, and device information.

2. How We Use Your Information

We use your personal data for the following purposes:

  • To provide and maintain our Service
  • To manage your account and subscription
  • To process payments
  • To provide customer support
  • To communicate with you about our Service
  • To facilitate the safe return of band wearers
  • To improve our Service
  • To comply with legal obligations

We process your personal data on the following legal bases:

  • Performance of a contract with you
  • Your consent
  • Our legitimate interests
  • Compliance with legal obligations

3. Data Sharing and Transfers

We may share your personal data with:

  • Service providers who assist us in providing the Service (e.g., Stripe for payment processing)
  • Law enforcement or other authorities where required by law

We do not sell your personal data to third parties or use it for marketing purposes without your explicit consent.

4. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

5. Your Rights

Under the UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate personal data
  • Erase your personal data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

To exercise these rights, please contact us using the details provided below.

6. Security Measures

We have implemented appropriate technical and organisational measures to ensure a level of security appropriate to the risk, including encryption of personal data and regular security assessments.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience on our website. You can manage your cookie preferences through your browser settings.

8. Children's Privacy

Our Service is not directed at any person under the age of 18. If you are a parent or guardian and believe we may have collected personal data from a child under 18, please contact us.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top of this policy.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

ElderTrace
Email: support@elder-trace.co.uk